News

United States Postal Service

www.usps.com

Resources to execute your direct mail program(s):

Get started creating a direct mail campaign that will make a lasting impression on your customers. By integrating direct mail into your overall marketing campaign, you will be able to directly target your customers while reinforcing your existing marketing efforts. A simple direct mail piece can be motivation that gets current and potential customers to your place of business.

Learn about Direct Mail:

Direct mail can help you launch a successful advertising campaign that effectively targets your current and potential customers.

Tools & Resources for Direct Mail:

A number of tools and resources are available to help plan your direct mail campaigns, create your mail piece, and get your mailing into the hands of customers

Direct Mail Research:

Gain valuable marketing knowledge by reviewing the latest USPS Direct mail research.

Check out more information @ www.usps.com

FACTS

Facts & Figures

Why do buyers buy from printer A vs. printer B?

Price is the easy answer. All companies want to lower their costs. Even printing companies shop around for products and services at the most competitive price ? not the lowest price. Schedule is a powerful reason when choosing a printer- a firm that can meet the last minute demands of a printer buyer. Unique capabilities help and long-term contracts are important. Do personal relationships matter? Yes, but there is more than meets the eye with this scenario.

Schedule: 29%
Price: 24%
Capability: 21%
Quality: 9%
Service: 9%
Other: 8%

At Noble House and Color Graphics we offer value pricing, great service, unique capabilities and a sense of urgency- pretty much we have it covered. For the "Other"- we'll leave that to your creativity.